About
Us
HIGHLIGHTS
OF
THE VIETNAMESE TRIBUNE WEEKLY NEWSPAPER (Dan Viet)
BACKGROUND: The Vietnamese Tribune Weekly
(Dan Viet) was established in 1993. Throughout its existence,
the newspaper has been recognised as a leading and respected
voice of the Vietnamese community in Australia. It is headed
by professionals in diverse areas of expertise such as journalism,
information technology and business management.
VISION
AND GOALS: We would like to be valued by both our
customers and business partners as a measurable quality service
provider. We set out to create an example of excellence in
the development, delivery and improvement of our products
through effective management and efficient business process.
We aim to establish credible and lasting business relationships
in order to best satisfy the demands of the market.
SPECIAL
FEATURES: As one of the longest serving Vietnamese
language media organisations in Australia, The Vietnamese
Tribune Weekly (Dan Viet) has three unique features:
1. Sound
organisational structure and wide network within the community
to cater for the whole spectrum of the Vietnamese people in
Australia. Dan Viet has several state branches and is distributed
nationwide, mainly in major centres such as Sydney, Melbourne,
Brisbane, Adelaide and Perth.
2. Specialised articles ranging from Government services to
private business to serve readers’ interests in essential
areas such as immigration, education, finance, investment,
legal, social and political issues. The bilingual section
also has the potential to attract an 80,000 second generation
Vietnamese readers in Australia.
3. Dan Viet online at www.danviet.com.au
brings news and commercial information to nearly a third of
Vietnamese families who live outside the range of 1-hour drive
from major Vietnamese centres. It is of course electronically
accessible by all Vietnamese readers worldwide.
Business
sense…
Ever wondered about the Vietnamese community market in
Australia?
MARKET
SIZE: The Vietnamese community is the fifth
largest ethnic group in Australia. For a total of 260,000
potential customers, the Vietnamese market has the size
of 90% of Canberra, 40% over Hobart and double the size
of Darwin (1). With family and business connections
in their homeland and overseas, the Vietnamese market
size can increase by several folds to millions.
BUYING
POWER: Every week, the Vietnamese in Australia
spend $6.5 million on housing, $1.2 million on fuels,
$2.1 million on clothing, $1.8 million on household
furnishing, $7.2 million on transport and communication,
$4.1 million on recreation etc... (2).
__________________________________________________________________________
(1) Source: Department of Immigration
and Multicultural Affairs.
(2) Source: Pathfinder Solutions Pty Ltd.
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